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Portfolio

Selected ventures and products.

A focused portfolio across social commerce, music technology, fintech and consumer care, built around practical markets, repeat demand and clear commercial paths.

01Social commerce / creator commerce

Gooofan

Turns admired moments into shoppable physical products tied to creators, events, videos and culture.

Creator economy projected near $480B by 2027; global social commerce is moving toward trillion-dollar scale.

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02Music technology / social listening

Gooomusic

Real-time music rooms where people listen to the same song together from different locations.

Global recorded music revenue reached about $29.6B in 2024, with streaming contributing about $20.4B.

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03Fintech / asset-backed liquidity

TumiaX

Helps people access cash from physical assets such as motorcycles, cars, machinery, land and property, starting in Tanzania with wider Africa potential.

Tanzania banking assets are estimated above TSh 62T, residential mortgage debt above TSh 683B, and Africa private-sector credit represents roughly 36% of GDP.

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04Consumer care / skin care / washing products

NgoziLaini

Customized soap, skin-care and washing products for everyday personal and household needs.

Tanzania beauty and personal care is estimated above $500M annually, soap around $140M, and Africa cosmetics above $8B.